Tuesday, 14 October 2014

Magazine newsstand task/ distribution of magazines (Planning)











This shop had a lot of magazines to sell. As you can see there is a variety of magazines on offer. As you can tell that they are all evenly spread out so that everything that needs to be on show is on show and also so that it looks neat. The front of every row is clearly visible and you can see the front cover, this is probably because these are the main important magazines and also maybe are the magazines that will catch the audience's attention. What is weird about this magazine stand is that with most of the magazine you can only see the Masthead and this is weird because back in the olden days, there was a specific rule in which the employers had to use a ruler to measure out specific centimeters from the width and this shows the top bit which is the masthead. Which suggests that the magazines at the front are in fact the most important. 

Distribution methods:
Publishers are the institutions that produce the magazine. Circulation figures help publishers to plan how many issues to produce and distribute.Sale or return, which means that if the newsagent/ supermarket have not sold magazine they can send them back to the distributor. This means that the people selling the magazines do not loose any money. However, this is risky for the distributor as they risk loosing money.Online publishing where you can read articles online though subscription or sometimes even free. Distribution networks are when magazines are taken into lorries to regional distributors, who then move the magazines on to the shops newsstand. The main shops where magazines are sold are supermarkets or newsagent. Freemiums- direct distribution are when magazines are free, they make their revenue from advertising. Subscription-postal/electronic this is when subscribers subscribe to a magazine at a heavily discounted price. Ezines are electronic versions of a magazine, with similar features such as pages that can be turned, adverts, page numbers. These Ezines are usually free. Many magazines now have smartphone or iPad apps with some or all the contents available in the hard copy of the magazine. Electronic brand extension, most magazines extend their brand with an online presence. 


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